Around the Industry: Meineke Car Care Accelerates Growth
Meineke Car Care Center, which has more than 960 locations in 48 states and five countries, experienced robust growth during the second quarter. With nine newly-signed franchise agreements in one month, April marks Meineke’s strongest month of franchise development this year.
The nine agreements will bring 15 new Meineke locations to Houston, Texas; Pittsburgh, Pennsylvania; Philadelphia, Pennsylvania; Dallas, Texas; Odessa, Texas; Midland, Texas; Nashville, Tennessee; Richmond, Virginia; Petersburg, Virginia, and Hartford, Connecticut. Additionally, the auto care franchise opened the doors to its two newest shops in Bloomingdale, Illinois, and Thornton, Colorado. Each new center with create on average five to six new jobs and will award thousands of dollars in local development contracts.
“The newly-signed franchise agreements are part of our overall goal to double the company in size, but we are focused on doing it the right way. Utilizing our infrastructure, our main focus is on helping franchisees improve their top and bottom line performance, which will also play a significant role in growing our brand,” said senior vice president of Franchise Development of Driven Brands, Inc., Dave Schaefers.
To break down the barriers of franchise development and augment brand growth in new and underserved markets, Meineke has developed several financing and incentive programs for new and existing franchisees. For qualified new franchise prospects who are committed to purchasing multiple licenses, Meineke will discount each license after the initial one is signed and will reduce royalties by 75 percent for the first year. If an existing franchise partner decides to purchase additional licenses, Meineke will discount that license and offer a complimentary POS system, as well as a 75 percent reduction on royalty fees for the first year in operation.