Top 5 Reasons to be a Quick Lube
Happy Birthday to the United States of America! 238 years ago the founders of the USA put in place the Declaration of Independence: “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are Life, Liberty and the pursuit of Happiness.”
What a country! It is an amazing and wonderful freedom that a person can have control over his or her destiny. A person can start with very little or nothing at all, and with hard work and determination can be independent in a few years. The American dream is not only that you have obtained independence; the American dream is that you can dream, and you can be free. It is still the most immigrated to country in the world. Why is that? Because we are still free to succeed. God bless the United States of America.
Thanks to National Oil and Lube News, I have been given a platform to promote what I think is still the core of the oil and lube industry — the 10-minute oil change, or, as most people refer to it, the quick lube. What has happened to our industry? In some markets, what once was an industry of quick automotive service has evolved backward to where it all began, the full-line mechanic shop.
A few years ago, I was in a shop, and they were having lifts installed in place of the pit. The owner told me he couldn’t make it as a quick oil change and that he needed to improve his ticket average. He had been to an industry seminar on how to improve your bottom line in the quick lube industry, and what he took away from the seminar was to sell more stuff. After several months of intensely training his staff, then firing most of the staff and rehiring a new staff and training again, he was convinced that if he could just sell more stuff and offer more services he would achieve his dream of being financially independent.
I stopped by recently to see how things had worked out for him. To my amazement he was adding on. In fact, he was building a new building on the corner of his property. Can you guess what it was? It was a quick oil change.
“What in the world are you doing?” I asked.
He smiled and said, “After we started doing more and more high-ticket jobs, I noticed we stopped doing oil changes.” He went on to say that he could not get his mechanics to do an oil change anymore.
I thought to myself, that’s what he wanted to do. Does he not remember that not that long ago he covered his pits so he could do more high-ticket jobs?
I asked him, “What made you want to build an oil change. Why couldn’t you do an oil change in your shop?”
He told me, “People will not stop by for an oil change anymore.”
I asked, “Why?”
He said, “It takes too long. You know people are in a hurry nowadays.”
I laughed and said, “People were in a hurry a few years ago and that didn’t stop you from remodeling the shop.”
But then he said something I thought was interesting.