Around the Industry: Castrol Announces Multi-Year NFL Sponsorship Extension
Castrol recently announced the extension of a multi-year sponsorship agreement with the National Football League (NFL). The agreement renews the Castrol Edge status as the official motor oil sponsor of the NFL through March 2017 — continuing the relationship that began in 2010.
“Castrol is thrilled to renew a multi-year sponsorship with the NFL, following the success of our initial sponsorship deal,” said Carolyn Eckert, director of Integrated Marketing for Castrol. “Castrol is committed to delivering strong engine performance and NFL fans have truly connected with our ‘Driven Stronger’ message. We look forward to continuing that engagement with millions of NFL fans both on and off the field.”
As a sponsor of the NFL, Castrol will be present across a number of NFL platforms, including NFL game broadcasts, NFL Network, NFL Mobile and NFL.com.