Around the Industry: Eco-Tek Introduces First Lube Centers
The Eco-Tek Group recently announced its first wave of Eco-Tek Lube Centers. The Eco-Tek Lube Center system is a banner program designed to help garage owners and auto care center owners promote the environmental and performance benefits of synthetic oil, while increasing their sales.
The program is being launched with six locations.
Maurizio Cochi, vice president of dealer systems, said management expects to have more than 30 program participants in its Toronto-area pilot project by this summer.
“We hope to kick off a national program later this year,” Cochi added.
Toronto-based Eco-Tek develops and markets “green” lubrication products for the transportation, industrial and marine industries.