Don't Think Your Fast Lube Needs A Blog? Think Again
When many people hear the word blog, they often think about people that tell stories about their children, pets, love lives and work problems through their personal website. But blogs aren’t just for sharing recipes, fashion tips and crafting ideas anymore.
Blogging is fast becoming one of the best ways to improve your business’ online presence, credibility and ranking in search engine results pages. It doesn’t matter if your business is already blogging, considering a blog or doesn’t even know what a blog is; this article will get you acquainted with the world of blogging and how to do it the right way.
Many other industries are already reaping the benefits (and extra business) that comes from this one, simple online marketing technique. You should be, too!
What is a Blog Anyway?
Simply put, blogs are online articles. Many businesses use their blogs to feature their products and services, share customer testimonials, inform visitors about company news and give their opinions on trends in the industry. You can show these prospective and current customers that you are the expert when it comes to their vehicles. Any way you spin it, blogs give your business credibility and educate your visitors.
Blogging Generates More Traffic
If your fast lube adds a blog to your existing website, you are creating the potential to open your business up to an influx of visitors. This means more people to consider choosing you for your services. Here’s why:
Every time you add a new blog post to your website, you are creating a new page to add to the total number of pages on your website. With each page that is added, comes one more page that is indexed in search engine results pages. Theoretically, the more you pull up in search engine results, the more you will be clicked on, right?
By optimizing your blog posts the right way, you can really start increasing the traffic that comes to your fast lube website. In fact, a study done by an online marketing software company showed that companies with websites that had 51-100 pages generated 48 percent more traffic than companies with 1-50 pages. Start blogging once or twice per week, and you can get to 51 pages pretty quickly.
Optimization? What’s that?
Generating huge influxes in traffic is great, right? Not always. You want to make sure that your business is targeting and increasing the number of the right kind of visitors. If someone is not interested in your services, then getting them to view your site doesn’t do you any good. Your goal is to increase visitors who are interested in your services. This can be done by optimizing your blog posts for your target market.
Search engine optimization, or SEO as it is referred to by industry experts, is an integral part of your blog’s success. Don’t worry; it is easier than you may think to optimize your blog posts.
You know what questions your customers are going to be asking, you know the services that your business offers and you know the terms that are hot topics in your industry. Keep these things in mind while you apply these basic SEO tips and tricks, and your blog posts will perform just fine.