Fast Lube U: Community Involvement
“Goodwill is the one and only asset that competition cannot undersell or destroy.” Ludwig Borne, writer
Getting involved in the community that you serve is an essential pillar to success. The benefits of being active in the community go beyond selling a product or service. Being involved allows you to interact with potential clients, build relationships with customers and expand your client base. If you are a lube operator that is active in your community, excellent; you are taking advantage of free marketing and public relations. If you are a business that has not yet taken the leap, jump in; the benefits are too good to pass up.
No matter what industry you are in, involvement in the community where you work and live can help build a positive reputation with current and potential customers. Community involvement not only helps customers put a face on a business, but it also allows your business to be top-of-mind when it comes to automotive maintenance.
Whether you are already active in your area or just starting to think about getting involved, here are a few ideas for you to increase the presence of your business in the community.
If you’re just getting started with community involvement, start with something simple — volunteer with a local organization. Volunteering allows people to see you and your staff working alongside others, not to mention that it is great for your team morale. The connections you make with people, including potential customers, are priceless. In addition, inspiring selfless service shows that these same values are important to you and will likely be reflected in your business practices.
An easy and affordable way to get involved is to start networking. Joining your local Chamber of Commerce is a fantastic way to meet other likeminded businessowners and makes finding opportunities to volunteer or donate easier.
3. Seize Opportunities
Keep your eyes and ears open for opportunities. From sponsoring local events to offering services, opportunities to actively engage in your neighborhood or city are plentiful. “Businesses like to be involved in the community,” said Steven Landin, manager of The Oil Connection in Fairfield, California. “We sponsor graduation nights with gift certificates, and we donate free oil changes to the fire department. It’s all about looking around, identifying and taking advantage of the opportunities around you.” When asked what his store does for others in their area, Clifton Matthews, manager of Shell Rapid Lube in Douglas, Georgia, said that they support the community by sponsoring local booster clubs, hanging sports posters in their store and actively engaging in their local schools. Matthews believes that by supporting these organizations it furthers the reputable name of his store.