Meineke Care Care Center Aims to Double Number of Units Over Next Five Years
Meineke Car Care Center, the 41-year-old franchise provider with more than 960 locations in 48 states, recently announced plans to double the size of the company by 2018. While opening new centers is critical to the company’s goal, helping franchisees improve their top- and bottom-line performance will also play a significant role in growing Meineke.
For initial development, Meineke executives have specifically targeted Los Angeles, New York, Dallas, Atlanta, Chicago and Seattle, among other markets, for expansion with the goal of finding single- and multi-unit franchise partners to operate the centers.
Formerly known as the muffler repair experts, Meineke has evolved its menu of product offerings to meet the demands of the changing marketplace. Today, the Charlotte-based franchise has emerged as the one-stop shop for tires, brake repairs, alignments, shocks and struts, routine maintenance and more.
“Given the indisputable consumer demand for our services and strong unit-level economics for multi-unit investors, the time has never been better to invest with Meineke and work with the seasoned management team to usher in a new era for the iconic brand,” said Dave Schaefers, senior vice president of Franchise Development of Driven Brands, Inc. “While we’re poised for major growth, we’re focused on expanding the right way. Our franchise partners are the lifeblood of our company, and we have several tools in place to help drive sales and support their day-to-day operations.”
To break down the barriers of franchise development and augment brand growth in new and underdeveloped markets, Meineke has developed several financing and incentive programs for new and existing franchisees. For qualified new franchise prospects who are committed to purchasing multiple licenses, Meineke will discount each license after the initial one is signed and will reduce royalties by 50 percent for the first year. If an existing franchise partner decides to purchase additional licenses, Meineke will discount that license, offer a comp POS system and a 50-percent reduction on royalty fees for the first year in operation. In 2013, Meineke sold more licenses to existing franchise partners than it did during the last four years combined.
In addition to its product and service offerings, the new Meineke centers will be well embraced in their communities because of the boost they will provide to the local economy. Each new center will create, on average, five to six new jobs and will award thousands of dollars in local development contracts.