Rock-Chip Windshield Repair
As service intervals increase and the economy continues to be unpredictable at best, good business has become more about making the most of each transaction. In the lube business, that means add-on services. Not all add-on services are right for all fast lubes, but taking the time to learn more about which add-on services are out there, and what they can offer your business, is a smart investment in your future.
Windshield, or more specifically rock-chip, repair is one of the add-on services that you don’t see many shops offer, but presents impressive potential for your bottom line. In the 2013 National Oil & Lube News Fast Lube Operator’s Survey, only 16 percent of operators reported rock-chip windshield repair as one of their service items. However, with an average service material cost of $1 and an average potential profit of up to $74, according to Dave Heibreder, senior sales representative at Liquid Resins, this is one add-on service that might deserve a closer look.
Several million rock-chip windshield repairs are performed each year, with retail sales reported by Dunn & Bradstreet to be just over $1 billion.
Rock-chip windshield repair is basically a process that repairs damage on a windshield that was caused by an impact from stones or other debris on the roadway. The repair process itself consists of injecting a clear, acrylic, liquid resin into the damaged area, curing (or causing the resin to harden) with exposure to ultra-violet (UV) light and then simply shaving off the excess resin and cleaning the windshield. The repaired area on the windshield not only has restored strength, but is also protected from further damage that could ultimately result in the need for an entire windshield replacement.
There are several advantages to offering rock-chip windshield repair, both for your customers and for your shop.
Why Your Customers Will Love You For It
• Cost savings: A rock-chip repair costs hundreds of dollars less than having a total windshield replacement. In most cases, insurance companies will waive their customer’s deductible and pay the entire cost of the repair.
• Safety: “A lot of people don’t realize it, but the windshield is a major part of a vehicle’s roof support and airbag system,” Heibreder said. “By repairing a rock chip, and keeping the vehicle’s original factory-installed windshield glass intact, you are preserving the highest level of safety that only a factory-installed windshield can provide.”
• Quality: Rock-chip repair that saves the original factory-installed windshield also ensures that a vehicle will continue to perform at the highest possible level, from maintaining precise surface control so wipers can remove rain, to optimizing solar protection to block UV rays and reduce heat buildup, to offering a quieter ride by reducing road, tire and wind noise.
By educating your customers of the many advantages of rock-chip repair, you can make the sales process easier and more effective.
What’s In It For You
Rock-chip repair from an operations perspective is a viable add-on service for a number of reasons, as well.
• Quick Service Completion Time: According to Heibreder, the average amount of time needed to complete the repair is only about 15 minutes, with more challenging repairs taking about 30 minutes.