Stu Crum Secures New Role at Bridgestone
Bridgestone Americas Tire Operations recently announced that Stuart (Stu) Crum has been named president, Bridgestone Retail Operations.
“At Bridgestone Americas, we are focused on delivering exceptional experiences that exceed the expectations of our customers and help grow our business,” said Gordon Knapp, president, Consumer U.S. and Canada, Bridgestone Americas Tire Operations. “I am confident that Stu’s experience in training and developing people, his drive for operational excellence and his keen understanding of consumers will ensure that we continue to provide the best service, the highest quality products and the right solutions to meet the needs of all of our customers.”
Crum has nearly 30 years of experience in automotive retail, most recently serving as president of Jiffy Lube International, a subsidiary of Shell Oil Company. In that role, Crum was responsible for the oversight of more than 2,100 franchised service centers throughout North America, which serve approximately 22 million customers annually. Prior to leading efforts at Jiffy Lube, Crum held roles of increasing responsibility within Shell, including vice president of National Accounts North American Automotive Consumer Products; general manager Strategy & Portfolio North America; general manager Sales & Operations Caribbean, Central America, Northern South America; and director of Marketing. Crum joined Shell from Texaco, Inc., where he worked 15 years in several different marketing and retail capacities.
Crum earned a bachelor’s degree in Marketing from the University of Tulsa, where he attended on a full football scholarship before spending three years as a place kicker in the NFL and USFL.