National Promotion Expert Jay Siff Teaches You Little-Known Secrets of the Pros

Jay Siff, Founder and CEO of Moving Targets, is committed to helping you make more money. With his 13-plus years in the auto service business and 19-plus years in direct marketing, Jay has excelled in growing one of the largest and most successful direct-to-the-customer retail marketing companies in the United States.

Direct marketing delivers immediate, trackable, and measurable results that businesses demand—especially in today’s economy. There’s no expensive “waste circulation.”  Promotions go only to prospects most likely to respond. Want better results from your promotions? Instead of costly trial-and-error experiments, you can easily boost your ad response by using proven tips and tricks of today's most successful direct marketers. Put these ideas to work for you today!

Show What You're Selling
If what you're selling is worth buying, it's also worth showing. Don't just talk about your food — show it! Don't just say how much your brake service is — show a mechanic doing the work! Don't just run a coupon for $20 off a massage — show someone enjoying the service in a beautiful, relaxing setting. Remember: Always put images into people's heads. The easiest way to do this is with photos and illustrations.

Tell Them You Goofed
It's shocking — and very effective. Telling your customers that you made a mistake (which ultimately benefits them) can be remarkably profitable. Did you order too many oil filters? Did the weather turn cold faster than expected and you need to sell off an excess of all-season tires to make room for a soon-to-arrive truckload of snow tires? Tell 'em you "goofed" — and say how they benefit from the blunder. The candid nature of this message is very engaging.

Need more great ideas to help boost the effectiveness of your neighborhood promotions? Click here to sign-up for Jay’s Marketing Tip of the Month and to read all past marketing tips you may have missed!  

Click here to see how many new movers and birthday prospects you can turn into long-term, profitable customers just by sending them a personalized greeting and money saving offer!

Go to www.MovingTargets.com to learn more about their 5 Targeted Neighborhood Promotions that bring immediate, trackable results:

Moving Targets New-Resident Direct Mail Service: Turn new neighbors into loyal customers with personalized letters and gift certificates!

Birthday Connections Neighborhood Direct Mail Service: Convert neighbors to buyers with a birthday greeting and gift for their special day! They already know your neighbors' birthdays!

Loyal Rewards Customer Email, Text Club, and Social Media Marketing Services: Use the power of digital media to transform your casual customers into frequent buyers. Relax... they do the work for you.