JIffy Lube Aims to Raise $1 Million for Go Red For Women

Jiffy Lube International, Inc. recently announced the launch of year three of the Jiffy Lube Maintenance Partners for Life campaign to benefit the American Heart Association’s Go Red For Women movement. The campaign, emphasizing the importance of maintaining a healthy heart and a healthy vehicle, began on February 1 at more than 1,700 participating Jiffy Lube franchise locations across the United States. Jiffy Lube is seeking to raise $1 million to help fight heart disease; Jiffy Lube has raised $2.3 million for the cause since 2008.

“My daughter received a heart transplant four years ago, and my husband was diagnosed with heart disease in 2000, so this campaign means a lot to me. I know how important it is to find ways to fight this disease,” said Nina Sundell, district manager for Heartland Automotive Services, Inc., a Jiffy Lube franchisee. “I think almost everyone has a personal story to tell when it comes to heart disease, which is why I think so many people have connected with the Jiffy Lube Maintenance Partners for Life campaign. I encourage everyone to join in the fight because every single donation is a step toward helping families cope.”

Jiffy Lube Maintenance Partners for Life leverages the strong parallels between properly maintaining both heart and vehicle health, and educates people on smart preventive maintenance for both. Just as doctor checkups and healthy eating habits can help keep your heart in good shape, preventive maintenance checkups and proper care can help preserve your vehicle and keep it running properly. Nearly 2,400 Americans die of cardiovascular disease each day — an average death of one every 37 seconds — and 80 percent of the vehicles inspected during vehicle check-up events needed either service or parts.

“I’m in awe of the generosity of our customers who helped us raise significant funds in the first two years of the Maintenance Partners For Life campaign, and energized by the support our franchisees and their employees have demonstrated in the fight against heart disease,” said John Sanfacon, head of Marketing and Innovations at Jiffy Lube International. “Every time I speak with our American Heart Association team, I am reminded how much a small donation can impact the cause in a positive way.”

The program, which started on February 1 and runs through March 14, allows customers to support the cause with a $3 donation at participating Jiffy Lube service centers. All funds will be donated to the local American Heart Association office in the communities in which they are raised. In return, donors will receive a Maintenance Partners for Life book with more than $100 in savings.

To learn about choices that can benefit heart health, visit: www.goredforwomen.org