The Pac-12 recently announced that Valvoline is the official motor oil of the 2016 and 2017 Pac-12 Football Championship Games presented by 76. As part of its sponsorship, Valvoline, a leading producer and distributor of automotive, commercial and industrial lubricants, will have significant on-air and online presence across much of Pac-12 Networks’ linear and digital content, including the Football Championship Game.
As the official motor oil sponsor of the game, Valvoline will be incorporated into the field-level LED signage during the championship game as well as photo opportunities with the Football Championship Game Trophy. Additionally, Valvoline will serve as a Pac-12 Football Game Day presenting sponsor for six games during the season, which will include “presented by” messaging in graphics, and social and digital assets. Finally, Valvoline will be a presenting sponsor of the Pac-12 Network’s popular Football in 60: Game of the Week program.
“The Pac-12 Football Championship Game presented by 76 is one of our marquee events of the year and we are excited to have a great partner in Valvoline,” said Neil Davis, Pac-12 Networks Executive Vice President of Integrated Marketing & Sales.
“Valvoline is rooted in leadership and loyalty, making a partnership with the Pac-12 a perfect fit as both share a rich and storied history,” said Marc-Olivier Baron, Valvoline Director of Brand Marketing, Communications and Partnerships. “The exposure through this elite conference will boost awareness of Valvoline’s innovative products and service solutions while highlighting our continued consumer focus to provide the tools and knowledge they need to keep moving forward.”
The addition of Valvoline as a sponsor of the 2016 and 2017 Pac-12 Football Championship Games presented by 76, builds on the growing number of corporate partners for the Pac-12, including recently announced partnerships with 76, Opus Bank, and Cooper Tire.
The 2016 Pac-12 Football Championship Game presented by 76, will be played Friday, Dec. 2, at Levi’s Stadium in Santa Clara, Calif., and will feature the Pac-12 North champion, WASHINGTON versus the Pac-12 South champion, COLORADO. The game will kickoff at 6 p.m. PST and will be broadcast on FOX and FOX Deportes. Tickets to the game are available now at www.pac-12.com/tickets.
This article originally appeared on pac-12.com
