In cooperation with the Auto Care Association, the University of the Aftermarket will present its annual “Aftermarket 101” program at Federal-Mogul headquarters in Southfield, Michigan, May 18-19, 2015. The program provides employees who are new to the aftermarket with a better understanding of the industry, its structure and big-picture trends.
During the day-and-a-half program, which is open to any new employee in the automotive aftermarket, participants will be exposed to key information about the aftermarket, its history, scope, market channels, customers and trends. Faculty will expose these new employees to the complexities of the industry, including its use of acronyms and jargon.
Specific subjects include: industry basics, channels and terminology, history of the aftermarket, the aftermarket and the North American economy, current state of the aftermarket, the global aftermarket, distribution: structure and trends, technician panel: what’s important to customers, macro trends: the big picture and a field trip to visit a warehouse/distributor.
Registration is $700 for both days and includes lunch and all materials. To register, visit www.universityoftheaftermarket.com, click “Course Calendar” and choose the May 18-19 “Aftermarket 101” program, or call 800.551.2881. Special rates apply for companies sending more than three employees. For those requiring travel to the event, special hotel rates have been negotiated. Participants will receive 1.2 credits toward completion of their Automotive Aftermarket Proffesional (AAP) or Master Automotive Aftermarket Professional (MAAP) designations.
