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1-2-1 Mobile and America's Oil Express Announce Record Sales Results with Marketing Activation Platform

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1-2-1 Mobile's Marketing Activation Platform Ideal for the Quick Lube Market, Automotive Dealers and Other Omni-Channel Retailers

1-2-1 Mobile, a one-of-a-kind marketing activation platform, and America's Oil Express (AOE), a chain of Florida-based quick lube facilities, today announced record sales results after the conclusion of their fifth year working together.

"Partnering with 1-2-1 Mobile has been a game-changer in our overall marketing approach," said Art Daven, Owner of America's Oil Express. "Since implementing the 1-2-1 Mobile platform, we have doubled our coupon redemption, increased our annual revenues by 10% and realized annual ROI of more than 400%. I believe that any retailer with online promotions would greatly benefit from the 1-2-1 Mobile platform."

With 65 percent of website traffic now originating from mobile devices, retailer websites still ask mobile visitors to "print" their online coupons. 1-2-1 Mobile technology uniquely captures and converts untapped web traffic from mobile devices into sales. An image-based mobile coupon uses each opted-in customer's mobile phone number to uniquely track a customer's journey from initial impression through in-store redemption providing accurate and granular ROI to the retailer.

"We couldn't be more pleased with our partnership with America's Oil Exchange," said Alon Omer, CEO, 1-2-1 Mobile. "We launched our platform with AOE in 2014 and have steadily seen an increase in mobile coupon redemptions and overall revenue driven by our platform. All of our nationwide customers — automotive dealers, quick lube outlets and other retailers — have seen consistent unparalleled results with coupon redemption rates exceeding 60%. We look forward to extensively grow our presence within these markets and become the best-in-class marketing mobilization solution."

In addition to capturing and converting mobile traffic into revenue-generating customers, the 1-2-1 Mobile platform also includes features to recover lapsed customers, generate automated relevant reminders and send personalized thank-you offers to opted-in subscribers. The technology easily integrates into any website and CRM.


About 1-2-1 Mobile 1-2-1 Mobile's innovative marketing activation platform uniquely captures and converts untapped web traffic from mobile devices into sales. It seamlessly transforms any automotive or other retailer's online or offline marketing campaign into an interactive mobile-specific engagement tool. 1-2-1 Mobile uses each engaged customer's mobile phone number to uniquely track their journey from initial impression through in-store redemption with an image-based mobile coupon, providing unprecedented marketing intelligence.

1-2-1 Mobile is a CDK Global Partner and, has deployed its technology in hundreds of top-tier automotive dealers and retailers' nationwide, providing granular attribution of every in-store redemption to a specific customer mobile number, campaign ID, media source etc. consistently resulting in breakthrough redemption rates contribution to sales. For more information: my121mobile.com.

About America's Oil Express America's Oil Express is a chain of quick lube facilities based in Florida. In addition to their signature 10-minute oil change, America's Oil Express offers a wide variety of automotive maintenance services with a focus on customer convenience and value. For more information: www.amoilexpress.com.

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