'Four-Cylinder' Not Found in Chevy's Online Truck Marketing
Nov. 12, 2019—In the November issue of NOLN, one of the big topics identified over the past five years was the move toward engines with smaller displacements and turbocharged add-ons.
The engines are a bit more efficient than the V6 and V8 varieties of before, and they make respectable horsepower and torque numbers for truck enthusiasts.
Still, the modern truck owner isn't too far removed from the days when the four-cylinder option in a pickup meant a base model two-wheel-drive that has trouble overcoming hills. Those days are over, but sentiment is a big part of automotive marketing. Even though automakers are moving toward powerful, but smaller, engines, the marketing still leans toward more visible V6 and V8 trims.
The folks over at The Drive and GM Authority recently noticed something missing in the online marketing of Chevrolet's Silverado, which features its new 2.7-liter, turbocharged four-cylinder engine: the words "four-cylinder" or some variation.
While Chevy's other engines are still marketed as the "4.3L V-6" or the "5.3L V-8," the four-banger is given the moniker of "2.7L Turbo," The Drive reports.
At any rate, the 2.7-liter four-cylinder makes 310 horsepower and 348 pound-feet of torque, according to Chevrolet. In a screenshot of the company's Silverado trims, the 2.7 is the only engine that doesn't identify the cylinder count.