Nov. 11, 2021—A new public opinion poll shows four out of five consumers say transparency is "very important" to them when choosing an auto shop.
The poll, conducted in October by research firm Maru, shows that customers "want more from their auto repair shop than regular service alone," according to a news release.
"Now more than ever, my customers want to know exactly what is going on with their vehicle," said Bert Figearo, who owns 22 Meineke centers in Las Vegas, in the news release. "They want transparency about the pricing of our repair services, and they want to understand the work that is being done on their vehicle."
The survey also found that people are more likely to choose a shop that offers a loyalty program and one that gives back to its local community.
