ARTICLES

How to Market to People Not Like You

It is very easy to think that your customers are just like you, but that’s rarely the case, even if they look like you, are roughly the same age and appear to appreciate the same things. Even when customers seem like you, they can still be very different.


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This Old Lube Shop: The Story of 10 Minit Oil Change’s Renovation

Anyone who watches home improvement shows knows that there are always good reasons not to tear down a structure and start over. For John Joback, owner of 10 Minit Oil Change in Fort Myers, Florida, tearing down the nearly 60-year-old building wasn’t an option — however, at one point he almost walked away from it. For six years, Joback had clocked in at the building, which was originally built in 1960 as a gas station before being converted to a quick lube shop, and he came to appreciate not just the building but the location and existing clientele. In
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Express Oil Change & Tire Engineers Helps Get Customers Out of the Path of Hurricanes

A common scene on the nightly news late in 2018 was roads jammed with cars as residents first in Florida and then in North and South Carolina sought to evacuate before the arrival of a hurricane. Those who opted to ride out the storms regretted it, notably Hurricane Michael, which was the third-most intense Atlantic hurricane to make landfall in the United States.


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Hope Not Lost in Paradise

How Lyons Express Oil & Lube Was Saved From Destruction Given that at least 77 people were killed at press time and more than 215 square miles of land was burned in November’s Northern California wildfire known as the Camp Fire, it would be easy to believe it resulted in Paradise Lost.


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2018 Operator of the Year: A Very Family Affair

Dave and Joye Griffin have built up quite the family business. That “family” now includes more than 500 employees across multiple businesses: 56 Jiffy Lube locations (with two more under construction), two detailing centers, three carwashes, a collision center and one Mighty Auto Parts franchise.
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Getting the Shop Ready for Winter

You don’t need to be a fan of HBO’s “Game of Thrones” to know that “winter is coming,” but the changing seasons can still catch many people off guard. Customers often forget there are services that should be done as the colder weather approaches, but shops often put off the preparation until an early freeze or, worse, late-fall snowstorm requires sudden reaction.
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Understanding California’s New Privacy Laws

In June, California enacted what has been seen as one of the most far-reaching consumer protection privacy laws in the nation. The California Consumer Privacy Act (CCPA), which goes into effect on January 1, 2020, was signed into law on June 28 by Governor Brown as a response to a growing concern that consumers need stronger means to protect their personal information.
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Giving Back: Henley Enterprises Helps Wipe Away Cancer

According to the Center for Disease Control (CDC), breast cancer remains the most common cancer in women, no matter the race or ethnicity. More can be done, and this is why Henley Enterprises, Inc., the largest franchisee of Valvoline Instant Oil Change (VIOC), is once again raising funds and working to increase awareness for National Breast Cancer Foundation, Inc. (NBCF).
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Houston Strong

One year after Hurricane Harvey made landfall, many parts of Houston are still recovering. The storm, which formed in mid-August 2017 and made landfall in Texas on August 29, is now tied with 2005’s Hurricane Katrina as the costliest tropical cyclone on record.
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View from the Trenches

As a technician, shop owner and a coach to other shop owners, Sarah “Bogi” Lateiner told NOLN that the best advice for keeping female customers — and growing the business in the process — is to forge long-lasting relationships.
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