It is very easy to think that your customers are just like you, but that’s rarely the case, even if they look like you, are roughly the same age and appear to appreciate the same things. Even when customers seem like you, they can still be very different.
With summer driving just around the corner, the National Highway Traffic Safety Administration (NHTSA) is reminding drivers that June is National Tire Safety Month, and shops can also bring awareness to customers.
Anyone who watches home improvement shows knows that there are always good reasons not to tear down a structure and start over. For John Joback, owner of 10 Minit Oil Change in Fort Myers, Florida, tearing down the nearly 60-year-old building wasn’t an option — however, at one point he almost walked away from it. For six years, Joback had clocked in at the building, which was originally built in 1960 as a gas station before being converted to a quick lube shop, and he came to appreciate not just the building but the location and existing clientele. In
Constantine Christo Kapothanasis – Costa to friends and family – will tell you that he has no formal public relations or marketing training and no formal sales experience, but he said that he understands how the customer thinks.
With the start of a new year, it is now a good time for shop owners and managers to review workplace policies and make sure all their employees are aware of these changes. Creating a safe and productive workplace is the goal; so having prepared policies in place is crucial.
A common scene on the nightly news late in 2018 was roads jammed with cars as residents first in Florida and then in North and South Carolina sought to evacuate before the arrival of a hurricane. Those who opted to ride out the storms regretted it, notably Hurricane Michael, which was the third-most intense Atlantic hurricane to make landfall in the United States.
How Lyons Express Oil & Lube Was Saved From Destruction Given that at least 77 people were killed at press time and more than 215 square miles of land was burned in November’s Northern California wildfire known as the Camp Fire, it would be easy to believe it resulted in Paradise Lost.
Dave and Joye Griffin have built up quite the family business. That “family” now includes more than 500 employees across multiple businesses: 56 Jiffy Lube locations (with two more under construction), two detailing centers, three carwashes, a collision center and one Mighty Auto Parts franchise.
You don’t need to be a fan of HBO’s “Game of Thrones” to know that “winter is coming,” but the changing seasons can still catch many people off guard. Customers often forget there are services that should be done as the colder weather approaches, but shops often put off the preparation until an early freeze or, worse, late-fall snowstorm requires sudden reaction.
In June, California enacted what has been seen as one of the most far-reaching consumer protection privacy laws in the nation. The California Consumer Privacy Act (CCPA), which goes into effect on January 1, 2020, was signed into law on June 28 by Governor Brown as a response to a growing concern that consumers need stronger means to protect their personal information.
This past August, during the “dog days” of summer, Ken Lehman, CEO of Virginia Lube and operator of the Jiffy Lube locations in the region, opted to do something a little different to draw in customers. Not once, but twice, he worked with the Virginia Blood Services to hold a blood drive and MDA fundraiser at two of his shops.
This year’s top film has no shortage of capes and heroes with super powers. A team of four from Grease Monkey’s location in Columbus, Georgia, proved that a simple mask and a cape can put smiles on the faces of young children and make super heroes come to life.
According to the Center for Disease Control (CDC), breast cancer remains the most common cancer in women, no matter the race or ethnicity. More can be done, and this is why Henley Enterprises, Inc., the largest franchisee of Valvoline Instant Oil Change (VIOC), is once again raising funds and working to increase awareness for National Breast Cancer Foundation, Inc. (NBCF).
A rapidly increasing percentage of women simply cannot afford breast cancer screening tests. That's why Solid Start/True Brand, a female-owned and operated business, has chosen to partner with the National Breast Cancer Foundation (NBCF) to help provide free, life-saving, early detection screenings to women in need all across the country.
One year after Hurricane Harvey made landfall, many parts of Houston are still recovering. The storm, which formed in mid-August 2017 and made landfall in Texas on August 29, is now tied with 2005’s Hurricane Katrina as the costliest tropical cyclone on record.
As a technician, shop owner and a coach to other shop owners, Sarah “Bogi” Lateiner told NOLN that the best advice for keeping female customers — and growing the business in the process — is to forge long-lasting relationships.
Ask a lot of shop owners what they’re doing to appeal to female customers, and a quick answer is they ensure the bathrooms are clean and neat. That’s important, of course, but today there is a lot more a shop can and more importantly should do to draw in female customers.