War. Merriam Webster defines it as, “a struggle or competition between opposing forces for a particular end.” Are you ready to go to war with your competition? Are you willing to attack, attack and attack until you have won not just a few of their customers but all of their customers. If not, this article is not for you. In the retail world, you are either gaining market share, or you are losing it. If you’re gaining, then your business has a future. If you’re not growing, it’s time to sell and get out while you have something to
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