ARTICLES

Frances Moffett

Fired Up with Enthusiasm or Just Plain Fired? How Your Everyday Attitude Can Affect Your Profits

When you hear the word enthusiasm what comes to mind? Is it a term you’ve heard some pie-in-the-sky motivational speaker toss around or is it something you view as critical to the success of your business?Author and business trainer, Glen Gould spoke at iFLEX 2015 on finding enthusiasm in any situation and being able to successfully transfer it to others. Gould defines it as the ability to joyfully engage in a task or activity with confident, unconscious, skill.“We marvel at the ease with which musicians, athletes, artists and even great business leaders seem to ascend to the top,” Gould
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Is Social Media Part of Your Marketing Strategy?

We live in a social world. Nowadays, when we want to know what’s happening with our friends or in the news, or we want to learn more about a company or a product we’re interested in, we turn to investigate via social media. In fact, according to the Pew Internet Project, 74 percent of online adults use social networking sites. And Globalwebindex says 47 percent of all online time is spent on social media. So what does that mean for your business? It means if you aren’t reaching your target audiences where they are (social media), you may not
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