ARTICLES

Sales Assassin

In the US, there are more than 160,000 multi- and single-unit auto service and repair establishments grossing over $90 billion per year in revenue. Only 50 of the largest companies control 10 percent of the revenue. It’s a lucrative business, but there’s tons of competition. The challenge: establishments must find a way to compete with effective branding and local marketing while avoiding the danger of becoming obsolete.Automotive service is what’s referred to as a “needs-based industry,” driven by business-to-consumer, household consumer activity. It can be fickle. Your customer base is the absolute most important asset you have. Your ultimate,
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