Matt DiPaulo

Matt DiPaulo

MATT DIPAULO is the Channel Marketing manager - Workshops for Castrol brands and has been with BP Lubricants, USA, Inc. for 16 years. He can be reached at: matthew.dipaulo@bp.com

ARTICLES

Hidden Meanings, Sales Barriers and Opportunities

A number of years ago, one of America’s top soft drink brands redesigned its logo to a slightly different one. The same three colors were used in both logos, but the shapes created by the three colors were marginally altered. The new logo was supposedly some sort of Da Vinci Code and was said to draw on Feng Shui, the Renaissance, the earth’s Geodynamo, the theory of relativity and much more. But I have to say, as I observed the new logo I certainly didn’t see all of that.In fact, if you asked me about the change I’d probably
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Avoiding the Subliminal Countdown: Improving Sales by Improving Employees' Knowledge

“:60, :59, :58, :57…” a countdown starting at T-minus 60 seconds, but what happens when the countdown is concluded? When it comes to your customers, it could lead to a number of conclusions. In this column, we’ll discuss what may happen when your customer’s countdown reaches :00.A few years ago, in the community where I live, there were two big-box hardware stores. I frequented the one located just a few blocks from my home. On most any weekend when I had a home fix-up project in the works, I might make as many as two or three trips to
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Sales. It's a Matter of Trust.

Someone said, “Trends aren’t a good thing; they tend to make everyone look the same.” Having said that, there appears to be a trend developing in fast lubes to stock the least expensive oil to promote loss-leader oil changes. As you consider the possibility of that trend, you may want to ponder another thought that someone offered about sales, “If 80 percent of your sales come from 20 percent of your services, then just offer the 20 percent.”In other words, if the intent of promoting loss leaders is to create the opportunity to sell the 20 percent, which are
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Safety is a Daily Choice

One of the key responsibilities of a fast lube operator is to ensure their work environments are safe for their employees and customers. Following are six safety slogans, which one web site thought were some of the cleverest:·           Protect your hands; you need them to pick up your paycheck.·           Live to spend your 401K. Don’t get killed at work today.·           Your precious fingers you shouldn’t ignore, they just may end up on the floor.·           Pencils have erasers; mishaps don’t!·           Safety is a mission not an intermission.·           Safety doesn’t happen by accident.Clever or not, there are endless additional samples of
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