AOCA Last

AOCA Last

AUTOMOTIVE OIL CHANGE ASSOCIATION (AOCA) is a non-profit trade organization representing the convenient automotive service industry since 1987. Learn more at aoca.org

ARTICLES

Give Your Marketing a Digital Tune-Up

“The path to more service center appointments requires understanding customers. The quick lube industry is competitive, so owners need to evaluate their marketing efforts and effectively use their existing customer data,” said Dustin Harris, major accounts manager at PureCars.Harris recently presented a webinar to Automotive Oil Change Association (AOCA) members, during which he described what owners and managers need to know about the digital landscape and how it can drive service center appointments.In short, he talked about how appointments are won during ‘micro-moments,’ a term coined by Google to describe the short bursts of activity on mobile devices that
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Industry Professionals Share How Quick Lubes Can Boost Their Bottom Line

For many quick lube owners, the desire to open their shop came from their love of the oil and auto industry, not their love of spreadsheets, pricing models and industry research. For some quick lube owners, finding new ways to grow their revenue can seem like a daunting task, but industry professionals say there are a few ways quick lube owners can boost their bottom line.Add to Your ServicesChristopher Pisarz, a business advisor with the Connecticut Small Business Development Center who has worked with quick lube owners, said one way his clients have found success is by expanding their
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