ARTICLES

How to Hire (and Keep) the Best Employees for Your Shop

If it isn’t already cliché, it probably should be: One of the hardest parts of owning a business —including a quick lube — is dealing with employees. It’s no easy feat to hire and retain the best talent for your shop. But there are steps you can take to make sure you hire the best candidates for the job and keep them happy in their roles, suggests Claudia St. John, president of Affinity HR Group and past speaker at AOCA’s iFLEX conference. Of course, it starts with hiring. St. John recommends you spend some time thinking about everything you will
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Cut Through the Noise: Marketing Tactics to Help You Reach Your Audience

It’s no secret that marketing to your customers — and potential customers — is one of the most important undertakings for small business owners. Despite its importance, when it comes to marketing, some quick lube owners are left wondering where to start. Here are a few marketing tactics to put into practice to ensure your business is reaching the biggest audience possible.1. BrandingIn an era when social media lets anyone say just about anything, it can sometimes feel like a daunting task to control your company’s brand. But there are simple steps you can take to keep ownership of
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Expect New and More Education at iFlex 2015

Each year, automotive oil change professionals gather for the International Fast Lube Expo (iFLEX), a multiday conference hosted by the Automotive Oil Change Association (AOCA), that focuses on the topics and trends affecting the fast lube industry. This year’s conference will be held March 9-11, 2015, at the Disney’s Coronado Springs Resort in Lake Buena Vista, Florida. In true iFLEX form, AOCA is planning an exceptional lineup of education, as well as opportunities to uncover the latest industry trends, gain knowledge about new products and services, and connect with more than 600 fast lube owners, operators and managers —
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