Articles by Costa Kapothananasis

Welcome to 2018: Marketing, Branding and Story-Telling in the Year We Live in

When I opened my first quick lube in 2015, I was still working full time at a financial institution in Baltimore. I figured I would take over the business, market it as if it were 2015 and have a nice little investment business with good cash flow. What I didn't realize was how few quick lubes actually market in the year we live in and what opportunities there could be for expansion.
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