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Creating a New Brand
The Keys to Managing Multi-Shop Initiatives
The New NOLN?
The Dos and Don’ts of Messaging Customers
How I Did It: VIP Tires & Service
Getting Process Buy-in and Building Good Habits with Contests
Case Study: Marketing a Quick Lube Network—Online and Off
Industry Insight: DIY Oil Changes, Superfund Contamination and You
What Business are You In?
Finding the Right Insurance
Shop Look: Kwik Kar of Prosper, Texas
Pit Stop: Like Everything Else, POS is Going Fully to the Web
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