Get a new perspective on your business in the new year with this week's business strategy roundup. 

This week we are taking a look at business leaders who began in the entertainment industry. See how they transformed their image and used their brand to make smart business decisions. 

These strategies aim to continue your personal and business growth.

As a supplement to NOLN's January story about the launch of the VP Racing Fast Lube, here's another perspective about the growth of the DuraMax quick lube brand.

Growth in a busy area requires both old and new strategies. This is a case study in making a brand heard in the marketplace.

How one company introduced, marketed, and cultivated a new quick lube brand.