Barry Alt and Dean Heckman talked about what digital marketing is, how shops can use it, and how it affects awareness, acquisition, and customer retention.

It was the largest North American automotive trade show since the COVID-19 pandemic. 

The Specialty Equipment Market Association (SEMA) kicked off its virtual 2020 event with two big names — Mike Rowe and Tanner Foust.

SEMA recently stated that it is "deeply disappointed" with the new ruling to ban gas cars by 2035.

The SEMA Memorial Scholarship Fund awarded $307,000 to 106 individuals this year, including scholarships for current students and loan-forgiveness awards to employees of SEMA-member companies.

With plans in the works on how to make the show go on, SEMA and AAPEX have officially been canceled due to COVID-19.

SEMA's organizers are encouraging attendees to register early this year so they can better plan safety measures for the upcoming show.

In addition to SEMA Person of the Year, the SEMA Industry Awards also include Manufacturer of the Year, Rep Agency of the Year, Warehouse Distributor of the Year, and Gen-III Innovator of the Year.

Registration for SEMA 2020 is now open, as the show is still set to take place November 3-6, at the Las Vegas Convention Center in Las Vegas.

Media registration for SEMA and AAPEX 2020 is now officially open, signaling that the shows are still set to take place as scheduled in November.