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  • January/February 2024

    • January/February 2024

    Lavana Howard, vanna d. photography
    Profiles

    Fueled by Fast Service

    Peter Suciu
    Feb. 9, 2024
    It's all about service for Joshua and Jonathan Keeton.
    Lee Vang, LC Photography
    Shop Look

    Shop Look: Ecolube of Chowchilla, California

    Hanna Bubser
    Feb. 9, 2024
    This start-up shop was built to stand out.
    Photo 112175298 © Weerapat Wattanapichayakul | Dreamstime.com
    Columnists

    Saucier: My Final Rant

    Lenny Saucier
    Feb. 9, 2024
    In his final column for NOLN, Lenny Saucier reflects on what it means to make an impact.
    Adrian Sanchez-Gonzalez
    Featured Stories

    The Future Looks Bright

    Hanna Bubser
    Feb. 9, 2024
    Elements of the quick lube industry may be changing, but there is still plenty of opportunity to be found.
    Courtesy Jack Rosebro
    Tech+Tools

    Branching Out: The Launch of Earthling Automotive’s EV Training Program

    Kacey Frederick
    Feb. 9, 2024
    San Francisco’s Earthling Automotive is working to fill the looming need for EV-trained technicians.

    More content from January/February 2024

    Lucas Moore
    Columnists

    Tatum: Upgrading Your Talent

    Adam Tatum
    Feb. 9, 2024
    Investing in-house with ASE programs.
    Photo 34621573 © Auris | Dreamstime.com
    Customer Service

    Are You Having the Right Customer Conversation?

    Enid Burns
    Feb. 7, 2024
    Forge the essential link between the technician and customer and translate the work that needs to be done.
    Photo 181622976 © Boggy | Dreamstime.com
    Sales+Marketing

    Conquering the Rebrand

    Enid Burns
    Feb. 5, 2024
    Boost a shop's brand recognition with a national name while still retaining the service of a local business.