Driving Operator Business through Reviews

April 30, 2024
Unlock the power of reviews to drive your business forward. Watch now to learn how positive customer feedback and Google reviews can enhance your shop's reputation, attract more customers, and fuel growth and success.

This webinar was originally held on April 30, 2024 and is now available for on demand viewing.

Duration: 1 Hour

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Did you know that the number and frequency of reviews both impact the ranking of your shop in Google search? What percentage of your car count are you collecting reviews on?

Discover the significance of customer surveys and Google reviews, and learn how positive ratings can elevate your shop's reputation and drive new business to your shop.

  • Enhance reputation: Positive ratings and reviews on platforms like Google can significantly boost your shop's reputation, instilling trust and confidence in potential customers and setting you apart from competitors.
  • Attract more business: By showcasing positive feedback and high ratings, you can attract a broader audience of customers who are more likely to choose your shop over others, ultimately driving growth and success.


Charlie Smith has been with ExxonMobil’s Lubricants Organization for 11+ years in roles spanning sales, marketing, brand, innovation, and partnerships. He has spent the last 6 years building products and programs to grow revenue in automotive sectors like OEM dealerships, heavy duty trucking, and the automotive aftermarket. He is passionate about working with partners and customers to solve problems and find ways to create value for all stakeholders.

Gregg Rainville is a multifaceted automotive industry leader proficient in managing multiple revenue channels, including sales, partnerships, and enterprise business development. As employee #1 at Steer By Mechanic Advisor, he helped build the marketing software company from scratch in 2012. In 2022, he took his hands-on approach to the field, visiting over 200 shops to gain invaluable automotive repair shop marketing insights that have helped him truly understand the current automotive industry and marketing challenges the industry faces. His passion is interacting with customers and partners at tradeshows or in the field to keep ahead of all industry trends, challenges, and opportunities.

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