How one company introduced, marketed, and cultivated a new quick lube brand.

Bringing change to a network of shops is tough. Experts break down the method behind the mayhem to make sure any new rollout goes smoothly.

Whether it’s a marketing or transactional text message, this is a guide to the laws that govern messaging your customers.

Growth in a busy area requires both old and new strategies. This is a case study in making a brand heard in the marketplace.

Everybody needs business insurance, but it can be difficult to calibrate coverage to your operation. Here is a rundown of the different options and considerations.

Companies are staking out new ground with shop management programs that are simply a web page or app.

Former CEO, now Executive Chairman, John Quirk explains how he’s overcome challenges in the business.

The AOCA says that even if shops reach contracts for the proper disposal of waste oil, negligence down the line can still come back to bite owners in the event of a Superfund site.

For NOLN's first edition of Shop Look, take a peek at this Kwik Kar shop in Prosper, Texas. From the spacious lower bay to the modern exterior, this is one sharp (and functional) building.

A tried and true way to get your employees to buy into a shop's culture: giveaways! There's more nuance to it than that, and in his NOLN debut, columnist Adam Tatum explains.

You can change oil on any make and model in your sleep. But operators know that's only part of the business. Columnist Lenny Saucier rounds out the job in this month's installment.