Feb. 10, 2021— The Auto Care Association has added an improved trackable data feature to the TrendLens platform that will help track market performance, the organization announced in a press release.
In partnership with Arity, which collects data from roughly 23 million active consumer connections, the Auto Care Association is now able to provide data on traffic volume and total miles driven eight weeks faster than the United States Department of Transportation’s (DOT) reporting schedule.
Beginning Feb. 15, 2021, Arity Vehicle Miles Traveled will be accessible on a weekly basis to all Auto Care Association members at no charge during a “Market View” 60-day trial period.
“Leaving the uncertainty of 2020 behind just got easier for our members,” Mike Chung, director, market intelligence, Auto Care Association, said in a statement. “With faster and more reliable access to vehicle miles traveled data through TrendLens, our members can head into 2021 with more confidence in the business decisions they make for their future.”