Grease Monkey International, LLC, one of the nation’s largest independent quick lube franchisors and part of the FullSpeed Automotive family of brands, announced the Winners of its first ever CRM Creative Challenge contest. The goal of the contest was to inspire in-house and vendor partner creative teams to develop more compelling customer relationship marketing communications for Grease Monkey’s repeat customers. All the participating teams were briefed on new customer insights gleaned from previous research and directed to use standard promotional offers so that the creative message and design would be the only difference noticeable by the judges.
Artwork submissions were evaluated by Grease Monkey’s on-line Customer Advisory Panel managed by Research Results, Inc. The Customer Advisory Panel, made up of new and repeat Grease Monkey customers, judged artwork consisting of existing and new campaigns for both the direct mail and email channels. Each submission was judged for overall appeal and inspiring interest in visiting Grease Monkey again for their next service.
The overall winner, Bullseye Marketing, decisively won three out of the four categories with two new submissions. The third win came from an existing campaign which beat out the new submissions. The winning entries capitalized on three areas: personalization, attention getting graphics and simple/straightforward layouts.
Long-time partner Classicplus, parent brand of Throttle, won the important 4th category which represents a new type of communication designed to stay connected and relevant to customers between their service intervals visits.
This contest not only demonstrates Grease Monkey’s laser like focus on the customer but also recognizes the tremendous value of collaborative efforts with its vendor partners Throttle and Bullseye Marketing.About FullSpeed Automotive™ FullSpeed Automotive is the parent company to: Grease Monkey®, SpeeDee® and LubePro’s® quick lube brands as well as the Monkey Shine car wash brand. FullSpeed Automotive also operates Havoline® xpress lube®, Herbert Automotive, Handy Lube Express and Mobil 1 Lube Express™ locations as part of its Retail Operations Division. In total, the company serves millions of customers globally, with over 540 units within North & South America and overseas. The new parent company name draws on the customer appeal of its quick lube brands, all of which emphasize speed of professional service while also providing expert recommendations for additional automotive maintenance and repair needs.
About Grease Monkey® Founded in 1978 Grease Monkey is one of the largest automotive quick lube franchisors – not owned by a major oil company – with more than 340 centers currently located in the United States, Mexico, South America, China, and Saudi Arabia. Grease Monkey’s industry leading Certified Pit Crews provide busy customers with a “Service Done Right … On Time Guaranteed! ™” experience. Grease Monkey is also proud to have received the VetFran 5-Star rating demonstrating its extraordinary commitment to “provide access and opportunities in franchising to our Nation’s Veterans and their Spouses”.
AboutBullseye Marketing Since 2001, Bullseye Marketing has defined and refined the art of advertising and marketing. Our knowledge of targeted advertising and intelligent strategies deliver cost effective marketing solutions. Whether our client is a blue-chip company or a small business, every marketing campaign receives the same sterling attention and dedication on which we have built our reputation.
Nowhere is this dedication to client success more apparent than in our Customer Contact Solutions programs. Working at the intersection of data and messaging, these programs are industry specific and serve to bring businesses and customers closer by affirming and nurturing the customer relationship. Our proprietary software combined with strategically designed graphics result in increased consumer/brand interactions for increased ROI, better understanding of customer behavior and customer intelligence, and greatly improved relationships.
Learn more at www.bullseyeb2b.com
AboutClassicplus - Throttle Classicplus has been providing solutions for the automotive industry for 37 years. Their Throttle Service Reminder Program is one of the most complete Customer Relationship Management (CRM) programs on the market. Throttle keeps brands top of mind between service visits by providing thank you emails, surveys, newsletters, text message notifications, declined services, educational videos, manufacturer recommendations, rolling inactive customer campaigns, fleet reminders, and comprehensive reporting while improving your online reputation. Throttle listens to their client’s needs and continues to innovate new solutions at the store level to help the bottom line. Throttle has been a proud partner of Grease Monkey and SpeeDee since 2012.
Learn more at http://throttlecrm.com/videos/learnmore