Champion to Sponsor State-of-the-Art Automotive Performance Track

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The Champion brand of spark plugs, wipers and filters has become the official sponsor of M1 Concourse, a new state-of-the-art 1.5-mile automotive performance track in Pontiac, Mich.

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Details of M1 Concourse, including the proposed layout can be found at http://www.m1concourse.com

The $40 million-plus development being built on an 87-acre former General Motors plant site will include a private community of more than 250 private garages, a public experiential restaurant, and retail destination.

The performance track will be utilized for a variety of purposes. Most notably, it will available to the automotive industry for testing, training and marketing events.

M1 Concourse will also offer a multitude of events open to the public, including driving schools, open track days, autocross and more. Owners of the Private Garages at M1 Concourse will have track access through the M1 Motorsports Club.

Champion is one of more than 20 brands offered by Federal-Mogul Motorparts. The company forged a partnership with M1 Concourse resulting in the sponsorship agreement, announced yesterday.

For more than 100 years, Champion’s iconic red-and-black bowtie logo has been familiar to racing fans and millions of other auto enthusiasts and consumers. The brand has a storied legacy of success in motorsports. Champion spark plugs have powered numerous NASCAR champions and amassed more than 400 wins in Formula 1 racing.

“Champion is a race-bred brand that has earned its place on tracks all over the world,” said Laura Soave, chief marketing and communications officer, Federal-Mogul Motorparts. “Iconic tracks such as Indianapolis, Talladega, Daytona, Nurburgring, Suzuka, Monaco and more have all served as proving grounds for the Champion brand. Those tracks, along with countless other venues, have tested our innovations and validated our products. We feel that M1 Concourse, and its dedication to automotive enthusiasts, is a perfect fit for Champion.”

“We are thrilled to welcome Federal-Mogul Motorparts as a partner in our efforts to bring excitement to the automotive enthusiast community here in southeast Michigan,” said Brad Oleshansky, founder and CEO, M1 Concourse. “Racers and car fanatics the world over know Champion products very well, and the brand is synonymous with high performance and winning. We look forward to a long, successful relationship with Federal-Mogul Motorparts.”

This article originally appeared on Auto Service World

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