Phillips 66 Lubricants Announces Consolidation of its Brand Portfolio
In an effort to strengthen relationships and drive strategic growth, Phillips 66 Lubricants announced it will consolidate its lubricants portfolio into two brands, Phillips 66 and Kendall Motor Oil, beginning July 1, 2016.According to the company, transitioning away from a tri-branded strategy will help elevate the profile of Phillips 66 Lubricants as a national lubricants supplier and better position it for the future. As a result of the consolidation, Phillips 66 Lubricants will optimize its product portfolio mix and develop a full line of lubricants products for every need under the Phillips 66 brand.“We believe this new direction will