Mercedes-Benz to Launch Midsize Pickup Truck

April 1, 2015
The three-pointed star is going more rugged, as the Mercedes-Benz Vans division says it will launch a new midsize pickup truck before 2020. Though the new model will not be sold in the U.S., Mercedes-Benz hopes the new truck will broaden its appeal in markets like South America, Australia, Europe, and South Africa.Though there are few details on the new pickup truck, aside from this teaser sketch, Mercedes-Benz says it will have a cargo capacity of about 2,200 pounds and promises "all-round utility." It will likely be built with a traditional body-on-frame architecture rather than a unibody design, and

The three-pointed star is going more rugged, as the Mercedes-Benz Vans division says it will launch a new midsize pickup truck before 2020. Though the new model will not be sold in the U.S., Mercedes-Benz hopes the new truck will broaden its appeal in markets like South America, Australia, Europe, and South Africa.

Though there are few details on the new pickup truck, aside from this teaser sketch, Mercedes-Benz says it will have a cargo capacity of about 2,200 pounds and promises "all-round utility." It will likely be built with a traditional body-on-frame architecture rather than a unibody design, and like many other small pickups sold internationally, diesel engines should be offered alongside gasoline ones.

Mercedes-Benz says it is launching this model in response to growing global sales of midsize pickups both for commercial and private buyers. The company likened the launch of the truck to the introduction of its first SUV, the M-Class, in the 1990s.

"The pickup is the ideal vehicle for the international expansion of our product range with a newly developed model," Mercedes-Benz Vans heads Volker Mornhinweg said in a statement. "We can perfectly serve customers looking for a vehicle that offers a high level of utility and at the same time has the comfort, safety, and design of a Mercedes-Benz passenger car."

Expect to hear more about the plans for the Mercedes-Benz pickup truck over the coming years.

This article originally appeared on MSN.

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