Quaker State 400 at Kentucky Speedway
Quaker State recently returned to the newly repaved track at Kentucky Speedway for the Quaker State 400 presented by Advance Auto Parts. The revamped racing surface and the increased degree of banking in turns one and two made for an especially fast and competitive race. The annual Sprint Cup Series race anchored a NASCAR tripleheader weekend that ended with the main event at the 1.5 mile, tri-oval race on Saturday, July 9. The race was broadcasted live on NBC Sports Network.
Doug Kooyman, Global Brand Manager, Quaker State said, “It’s hard to believe that the Quaker State 400 is already in its sixth year as a regularly scheduled race in the NASCAR Sprint Cup Series. In 2016, in addition to a newly renovated track, we’ll continue to engage fans with unique race-day experiences. For one day each year, Quaker State celebrates with race fans by painting the Bluegrass State green. As we like to say about Kentucky Speedway, the walls are just as green on each side!”
Race Fan Experiences:
·Fans in attendance received a Quaker State green rally towel as they entered the gates. Race-goers were encouraged to show their support for their favorite drivers by waving their towel from the time they approached the starting line until they took the checkered flag.
·The Quaker State display area featured an oil change demonstration done on the Tommy Pike Customs 2015 Mustang GT and a game with opportunities to win prizes. Visitors to the tent could also engage with Advance Auto Parts, Tommy Pike Customs and Fishing League Worldwide Quaker State Anglers - Jimmy Houston, Scott Canterbury and Matt Arey. Throughout the race weekend, fans entered giveaways to win prizes such as the Jimmy Houston 50th Anniversary-inspired 2015 RAM 1500 pickup truck designed and built by Tommy Pike and his team at Tommy Pike Customs or a Quaker State inspired Orion cooler.
·Fans captured memories from the race by taking selfies and shared with friends at the Quaker State 400 photo area.
Quaker State ‘VIPs’:
·The Advance Auto Parts Rev It Up! RV Tour headed back to Sparta and fans will had the opportunity to meet Sprint Cup driver Regan Smith, as well as receive prizes such as branded merchandise, win gift cards and play the exclusive Rev It Up! digital game at the RV display area. They also had a chance to meet Advance’s mascot, Tuxlee, with a growing Instagram following (Instagram.com/tuxleeontour). Visitors signed up for Advance’s Speed Perks loyalty program at the RV site or visit advanceautoparts.com.
· Tommy Pike Customs returned to Kentucky for a third year with Quaker State and supercharged the area with the 2016 Maserati Ghibli S Quaker State/Tommy Pike Customs’ show car, 2015 Ford Mustang GT and 1969 F-100 “Quaker State Truck.” Tommy “revved up” the event with his 450-500 horsepower engine stand display powered by Quaker State Ultimate Durability Full Synthetic motor oil. Fans also had the opportunity to talk to Tommy Pike about his passion for developing and customizing vehicles and why he chooses Quaker State.
·Fishing League Worldwide pro-anglers Jimmy Houston, Matt Arey and Scott Canterbury set out to the Quaker State casting pond for interactive fishing clinics with fans. Each angler was available to sign autographs and took fan questions.
·Advance Auto Parts Speed Perks Members had an exclusive opportunity for VIP treatment through an autograph session with Regan Smith, Fishing League Worldwide pro-anglers, Tommy Pike and more! Visit SpeedPerks.com to learn more or to sign up for this cost-saving loyalty program.
With the Quaker State 400 rolling back into town, the Kentucky Speedway track renovation project was in the national spotlight. In addition to increased banking in turns one and two, the comprehensive project was highlighted by drainage improvements and an additional Steel and Foam Energy Reduction (SAFER) barrier.
Advance Auto Parts President, George Sherman, started the race as the Grand Marshal.
“We were thrilled to be the presenting sponsor of the Quaker State 400 for the fourth year now and enjoyed watching the battle on the fresh asphalt from under the lights,” Sherman said. “We waved our Quaker State rally towels proudly as Regan Smith and the No. 7 Tommy Baldwin Racing Chevrolet approached the starting line carrying the Advance Auto Parts colors.”
Thanks to Quaker State and Advance Auto Parts, race fans enjoyed the hard fought battle from the stands at a great savings. Fans could purchase two $89 Quaker State 400 race tickets for only $100, a savings of $78: http://www.kentuckyspeedway.com/aap/.
Quaker State makes it its mission to provide motorists with products that offer the value that they desire and expect. To stay up-to-date on the latest Quaker State activities, be sure to ‘Like’ the official Quaker State Facebook Page (https://www.facebook.com/quakerstate) and follow Quaker State on Twitter (https://twitter.com/quakerstate).