Meineke Car Care Center Puts its Foot on the Gas with Incentive Programs to Drive Expansion
The automotive aftermarket is projected to top more than $722 billion by the year 2020, according to Global Industry Analysts, Inc. Meineke Car Care Center, the nearly 1,000-unit, top-rated aftermarket auto franchise, is poised for paralleled growth as consumers place a greater focus on preventive maintenance and entrepreneurs seek franchising opportunities within the industry.
While opening new centers is critical to the company’s goal of significantly growing the brand, Meineke aims to continuously help its partners improve their top and bottom line performance to sustain a successful franchise system. Investment levels for franchise locations range from $225,000-275,000 and top-performing stores average more than $675K in annual sales. The franchise remains committed to expansion through qualified single and multi-unit franchise partners for development across the U.S. and Canada, specifically in Atlanta, Jacksonville/Daytona Beach, Nashville, Orlando, Tampa, and Northern California.
“The automotive aftermarket is often misunderstood in the business sense. Many times, the first thoughts that come to mind are dirty garages and an assumption that you have to come in with automotive experience,” said Sr. VP of Franchise Development of Meineke Car Care, Dave Schaefers. “In reality, we are looking for business-minded entrepreneurs with a variety of backgrounds who are seeking franchising opportunities in the booming aftermarket industry with attractive center-level profitability. We have a number of new programs that help with financing and encourage growth within our system.”
To break down the barriers of franchise development and accelerate brand growth in new and underserved markets, Meineke has developed several financing and incentive programs for new and existing franchisees. Recently partnering with BoeFly, the online marketplace harnessing technology to dramatically simplify the execution of commercial transactions, Meineke is now able to offer access to more than 3,600 lenders with the completion of a single loan request for faster start-up periods and better financing options.
For qualified new franchise prospects who are committed to purchasing multiple licenses, Meineke will discount each license after the initial one is signed and will reduce royalties by 75 percent for the first six months. If an existing franchise partner decides to purchase additional licenses, Meineke will discount that license, offer a comp POS system as well as a 75 percent reduction on royalty fees for the first six months in operation.
Meineke’s parent company, Driven Brands, Inc., is a leading automotive franchise holding company with more than $1 billion in system-wide annual sales and more than 1,500 locations worldwide. Over the past year, the company has placed a greater focus on brand acquisitions, inking deals with seven brands in the last 18 months and further accelerating growth for brands such as Meineke and MAACO. Combined, Meineke and Maaco signed 210 licenses in 2014 through acquisitions and franchise deals with new owners.
Formerly known as the muffler repair experts, Meineke has evolved its menu of product offerings to meet the demands of the changing marketplace. Today, the Charlotte-based franchise has emerged as the one-stop shop for tires, brake repairs, tune-ups, alignments, shocks and struts, routine maintenance and more.