Ashland Selling Valvoline Car-Care Products to Highlander

Order Reprints

Ashland has landed a deal to jettison the car-care products assets of its renowned brand Valvoline to Niteo Products, LLC, a newly formed affiliate of private investment firm – Highlander Partners, L.P. Financial terms of the agreement were not divulged.

The assets to be acquired by Niteo will include manufacturing and distribution facilities in Hernando, Mississippi. Roughly 140 people work in car-care products, including around 120 based at the manufacturing and distribution facilities in Mississippi. The transaction, which is subject to certain closing conditions, is expected to close within 90 days.

Car-care products, which accounted for less than 4 percent of Valvoline’s 2014 revenues of $2 billion includes brands such as Car Brite, Eagle One and Pyroil. The divestment also includes Valvoline-branded and private-label maintenance chemicals sold into the Do-It-Yourself (DIY) channel.

Ashland plans to reinvest the proceeds from this assets sale in generating faster, profitable growth within its core lubricants business such as the expansion of its Valvoline Instant Oil Change store base. The company remains committed to invest in higher-return opportunities within Valvoline’s core business.

Ashland offers specialty chemicals in more than 100 countries. With the closure of its Water Technologies unit sale last year, Ashland now has three commercial units — Specialty Ingredients, Performance Materials and Valvoline.
This article originally appeared on

Recommended Products

2016 Oil Change-Plus Survey

2014 Oil Change-Plus Survey

2015 Oil Change-Plus Survey

Related Articles

Niteo Products, a Portfolio Company of Highlander Partners, Acquires the Motor Medic Family of Products from RSC Chemical Solutions

Around the Industry: Valvoline Sells Car Care and Chemical Lines

You must login or register in order to post a comment.