by Lauren Henderson
You wouldn’t put a marquee that read, “No Customers Allowed” outside your quick lube, but you may inadvertently be saying it anyway. There are a few common mistakes that can drive customers away from your shop instead of inviting them to stop. If you’ve been wondering why you can’t get anyone to pull in your bays, read the following list and make sure you’re not accidentally telling them to “keep out.”
Do you keep your bay doors down? After the winter most of the country had, it’s understandable your staff wants to stay warm and dry inside instead of having to deal with the outside elements. But, vehicles still need their oil changed, no matter the weather. Closing your bay doors when you’re openUnless there is a situation where you must shut your doors completely in order to keep the elements out of your bays, encourage your employees to prepare for them and only shut the doors two thirds of the way when absolutely necessary.
Do your customers know what time it is? Not having a clock in your waitingAre you guilty of any of these things? If you are, don’t worry. The good news is they are all easy to fix! Keep in mind, the customer is king, and you will attract more than you know what to do with! And that’s a very good thing!