Prestone Appoints Randy Fisher New Vice President of Marketing
Prestone Products Corporation (Prestone), a leader in under-the-hood chemicals, announced today that it has hired automotive and aftermarket industry veteran, Randy Fisher, as its Vice President of Marketing. Fisher joins Prestone with more than 20 years of industry experience and will oversee the brand’s marketing strategy as the company plans for its 90th anniversary taking place next year.
Fisher will be responsible for Prestone’s ever-growing brand awareness, channel marketing and consumer engagement initiatives in North America. He will manage strategic partnerships, public relations, digital content planning and traditional marketing, ensuring Prestone remains the number one antifreeze/coolant choice among today’s discerning consumers.
“It’s an exciting time at Prestone with our upcoming 90th anniversary and we’re happy to have Randy’s knowledge and expertise at this critical stage,” said Steven Clancy, President of Prestone Products Corporation. “This is an important move toward making 2017 our best year yet.”
Fisher previously served as a marketing consultant for Prestone beginning in July 2016, playing an integral role in Prestone’s inaugural Specialty Equipment Market Association (SEMA) Show appearance in November. Prior to his work for the under-the-hood product leader, he was the Marketing Director for Royal Purple for nearly five years.