StarFire Premium Products Igniting the Fire Leading to Tremendous Growth

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StarFire Premium Products has been experiencing tremendous growth over the past few years and has brought in some key personnel to help the company stay on track to becoming one of the top lubricant manufacturers in the United States.

"Over the past two years, we have seen the sales of the StarFire Brand grow exponentially," states Kurt Deimer, President and CEO of StarFire Premium Products. "I contribute a large portion of our success to the amazing team we have built and all of their hard work. Our goal is to have StarFire be recognized as one of the top brands in the country. The logical next step to achieve that goal was to bring in the right talent to position us for the next level," continued Deimer.

The StarFire team and company has been continuously growing and evolving with the help of a few key members below:

Leigh Smith: Smith, Vice President of Sales – East, is the newest edition to the team, but is certainly not new to the industry. Smith has worked for Nu-Tier Brands/Gulf Lubricants, Shell, and Citgo. She will play a key role in expanding the StarFire distribution network. "I was attracted to joining the StarFire group because of their passion and fire," stated Smith. "With all of the turmoil in the industry, it is refreshing to see a company investing heavily into its products and brand to become a trusted product for distributors to carry. I am honored to be here and I'm looking forward to being a part of the continued growth of the StarFire brand," continued Smith.

Tim Wullenweber: Wullenweber has recently been promoted to Vice President of Marketing and Technical Services. While he has been with the company for 5 years, his new role is a direct reflection of his passion and commitment to the company and the products. Wullenweber is currently working on rebranding all of the products and expanding the StarFire product line. "When Tim joined our team the StarFire brand went to another level. What he has accomplished with the packaging, logo and marketing of the brand has been vital to the growth. I'm excited to see what is next," stated Ward.

Jeremy Chase: Chase is the Vice President of Sales - West for StarFire Premium Products. Chase joined the team with a vast knowledge of the lubricant industry, after recently working as the National Sales Manager for Calumet Products. He has been directly responsible for expansion and growth of the STARFIRE brand in the Western part of the U.S. "Jeremy has the fire in his feet to hit the ground running, sharing his passion and knowledge. He has been truly a valuable addition to our team," stated Deimer.

Darrin Ward: Ward is the COO for StarFire Premium Products and has been an employee partner with Deimer, since the early days of the company. "I can remember when we were two guys with just a dream of making this business work," stated Ward. "Here we are 16 years later and we are growing by leaps and bounds. It's clear that fire in our hearts is spreading and igniting a passion within the industry," continued Ward.

In addition to the company and team growth, StarFire Premium Products has been focusing on positioning the company for the size and scope they have become. They are currently working on a complete overhaul of their product line from a branding and marketing perspective. They have launched a new website (, launching new labels, catalog, marketing materials and more.

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