ECOGARD Launches New ‘Clean Air’ Cabin Air Filter Marketing Campaign
ECOGARD‘s new “Clean Air” campaign focuses on supporting installers in marketing and promoting cabin air filter changes to their customers.
The “Clean Air” campaign provides unique marketing elements for the installer to use in the garage and in the waiting room, including a technician’s guide, a consumer awareness poster, a consumer awareness counter mat and a consumer awareness brochure.
“Our goal is to provide distributors with unique and innovative fresh ideas they can take to their customers to help grow their businesses. The cabin air filter replacement market is a fast-growing segment of the filtration market and we feel it is important for ECOGARD distributors to have unique programs that differentiate their efforts from the competition,” said Mike Bowden, vice president of sales and marketing. “We believe our new ‘Clean Air’ campaign does just that, and it is just the beginning of a long-term effort on our part.”
The technician’s guide is designed to provide a handy tool for installers to identify the part number, location, tools needed and time it takes to install a particular cabin air filter. The consumer awareness brochure provides the installer’s customer background on why it is important to change their cabin air filter and encourages them to have their cabin air filter inspected. The poster and counter mat add messaging support to aid installers in their efforts, according to the company.
The company says these new marketing elements will be supported by a robust consumer awareness campaign in social media and industry press. Installers are encouraged to contact their ECOGARD distributor to learn more about this exciting new campaign.