Prestone Products Corporation, the leader in under-the-hood chemicals, will join this year’s Hot Rod Power Tour for the first time in the company’s 90-year history. Prestone’s custom yellow 1971 De Tomaso Pantera built by iconic custom car duo, the Ringbrothers, will lead the way as the tour kicks off in Kansas City, Missouri. Prestone will also take a classic 1969 Chevrolet Camaro along on the tour. Bringing refreshments and tunes to the tour will be Prestone’s custom hybrid cooler and stereo system, with parts donated by Optima Batteries, K2 Coolers and Kicker.
In addition to offering premium fluids to protect tour participant vehicle engines, Prestone will also give away several prizes and a variety of Prestone swag to drivers and spectators alike. At all seven stops on the tour, the company will offer commemorative license plate magnets, each notating the date and location of the respective checkpoints.
“Joining this tour gives us the chance to connect with and give back to the many enthusiasts who use our products on a daily basis,” said Randy Fisher, Vice President of Marketing at Prestone. “We are excited to take part in such a highly-regarded event in the automotive industry, especially as we continue to celebrate our 90th anniversary this year.”
Joining Prestone on its high-performance journey is former Vice President of Operations at Lingenfelter Performance Engineering, Mike Copeland, and owner of Stoner’s Speed Shop, Blake Stoner. Both well-respected veterans in the industry, Copeland and Stoner plan to engage with fans of Prestone during the tour.
Hot Rod Power Tour participants are encouraged to post pictures of their vehicles with the hashtag “#RunningOnPrestone” for a chance to win special prizes from the Prestone trailer. For more information about the Hot Rod Power Tour, please visit Hot Rod’s website at http://www.hotrod.com/events/power-tour/.
