Big O Tires Supports Alex’s Lemonade Stand Foundation with August Promotion

Order Reprints

Franchisees put the brakes on childhood cancer

Big O Tires®, one of North America's largest retail tire franchisors with 400 stores in 20 states, is pleased to announce a special in-store promotion supporting Alex’s Lemonade Stand Foundation – a non-profit organization dedicated to finding cures for all childhood cancer.

This year’s campaign, appropriately themed put the brakes on childhood cancer, will take place during the month of August 2017 at all Big O Tires locations. Throughout the month, customers will have the opportunity to make an in-store donation in support of Alex’s Lemonade Stand. To show its appreciation for the donation, Big O Tires will give each person who donates a Big O Tires discount card good for future services.

“For the past 11 years, Big O Tires has been a proud supporter of Alex’s Lemonade,” recognized Kim McBee, Vice President of Marketing for Big O Tires. “It is our hope that this year’s put the brakes on childhood cancer initiative will assist with raising awareness for the Foundation and funds for the cause.”

Throughout the partnership over the past 10 years, franchisees, customers and corporate Associates have donated more than half of a million dollars to Alex’s Lemonade Stand Foundation.

About Big O Tires Big O Tires, LLC has 398 franchisee-owned and 2 company-owned stores primarily located in the Western and Midwestern United States. It is a subsidiary of TBC Corporation. For more information, visit

About Alex’ Lemonade Stand Foundation (ALSF) Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $140 million toward fulfilling Alex’s dream of finding a cure, funding over 690 pediatric cancer research projects nationally. For more information on Alex’s Lemonade Stand Foundation, visit

Related Articles

Big O Tires Franchisees Expand the Brand with Nineteenth and Twentieth Locations in Indiana

Big O Tires Expands Footprint with First Stores in Texas

Big O Tires Opens New Location

You must login or register in order to post a comment.