North American Lubricants Partners with Prestone
North American Lubricants (NAL) recently announced a strategic partnership with Prestone Products Corporation to market their automotive and heavy-duty antifreeze/coolants and chemicals. NAL will now market Prestone antifreeze/coolants through their national distributor channel, as well as installed retail and national fleet customers nationwide. As a complement to their premium lubricants line, NAL will be offering Prestone’s Prime automotive line and Command heavy-duty antifreeze/coolants.
“The choice to work with the No. 1 name in antifreeze was an easy decision,” according to NAL president Aaron Read. “Metals used in cooling system components are different than what they were 10 years ago. Technology advancements in corrosion inhibitors and a rainbow of OEM colors have made coolant choices confusing. Prestone provides our customers innovation, the highest quality antifreeze/coolant products on the market and decision simplicity.”
Paul Pfauser, NAL vice president explained, “Prestone Command Nitrite Free ELC provides a one-size-fits-all application for mixed fleet operators, something that was unheard of a few years ago. Teaming up with Prestone simplifies and consolidates our customers’ coolant options.”
“North American Lubricants, with their national distribution network and the quality of their national sales team, makes an excellent partner for us to grow our brand with,” said Bryan Kosusnik, Prestone division manager. “We are very excited about the opportunity to work with NAL.”