The Ultimate Ride for Foodies
What started as a paid series of ads has turned into a viral sensation, making mouths water across the globe. Celebrity chef Jamie Oliver partnered with Land Rover to create a one-of-a-kind kitchen on wheels. Warning: Do not continue on an empty stomach. The series consists of 3 videos 3.5-5 minutes each, and all worth the watch. It starts with Oliver meeting with the Special Vehicle Operations team at Land Rover to discuss the customization of his ride. Right off the bat, Oliver is focused on his primary goal, asking about the car, “But can you cook in it?”