The NPD Group Names Nathan Shipley as Executive Director for U.S. Automotive Aftermarket Practice

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Global information company The NPD Group has named Nathan Shipley as executive director/industry analyst for the firm’s Automotive Aftermarket business.

An expert in the automotive aftermarket, Shipley tracks the industry and anticipates market trends to help manufacturers and retailers better run their businesses. He has 15 years of experience in market research, working closely with both point-of-sale and consumer information, is a frequent speaker at industry events, and is often quoted in the media.

“Nathan has built an extensive knowledge of the automotive aftermarket through his years of experience, personal passion, and deep-rooted client relationships he has fostered through the years. His in-depth understanding of aftermarket trends and the surrounding macro-environment makes him a valuable asset to our automotive clients and retail partners striving to move the market forward,” said Dawn Zieren, president of NPD’s automotive aftermarket practice.

Most recently, Shipley held the role of director/industry analyst for the last two years, serving as NPD’s automotive aftermarket spokesperson and providing industry insights on key trends and future growth opportunities. Prior to that, he was director of Client Development beginning in 2010. Shipley began his career as an NPD account manager, and also spent three years at Nielsen, working as part of the client development team on a major CPG manufacturer’s business.

"New technologies, a reinvention of the shopping experience, and evolving consumer behavior both in and out of the driver’s seat are just some of the bigger picture developments shaking retail overall, and cascading into the aftermarket industry. At NPD, we are equipped to take a deep dive into these high-level trends and translate what that means for our aftermarket industry, to see the full scope and stay ahead of the curve,” said Shipley.

About The NPD Group, Inc. NPD is the leading global provider of market information and business solutions covering brick-and-mortar, e-commerce, and emerging channels in more than 20 industries. We combine our unique data assets with analytic solutions to help our clients measure performance, predict trends, and improve results, advising them to help drive successful growth. Practice areas include apparel, appliances, automotive, beauty, books, consumer electronics, diamonds, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, mobile, office supplies, retail, sports, technology, toys, travel retail, games, and watches / jewelry. For more information, visit and Follow us on Twitter: @npdgroup

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