Royal Purple Synthetic Oil and Horsepower Wars Partner for Season One

Order Reprints

Power Automedia’s highly anticipated competition-based automotive show, Horsepower Wars, is proud to announce its strategic partnership with Royal Purple, a leading brand of premium synthetic oil and lubricants. As part of the partnership, Royal Purple will provide its products to competitors for use in season one including the following episodes:

  • Pony Wars: Camaro vs. Mustang- A 2017 Ford Mustang GT and a 2017 Chevrolet Camaro SS go head-to-head on a dyno, road course, and drag strip. Royal Purple’s products will be showcased, with the builders using Royal Purple’s high-performance motor oil and extended-life oil filters, as well as transmission fluid and Royal Purple’s Max Gear synthetic gear oil.
  • $10K Drag Shootout- Teams are given $10k to buy, build, and race a drag car in just 10 days with a plethora of surprises and challenges along the way. The score is settled at Summit Motorsports Park in Norwalk, Ohio in September. Royal Purple will supply lubricants to all competitors for use in their budget drag vehicles.
  • Coyote vs. LS Shootout 2: Boost - Horsepower Wars revisits the simple, yet controversial debut into the series– but this time with two boosted versions of each engine, $15,000 each, and as much horsepower as possible. Royal Purple premium synthetic oil will be used on the dyno.

Horsepower Wars is going to be filled with raw, unbridled automotive passion – created by enthusiasts for enthusiasts,” said Power Automedia’s Scott Parker. “Royal Purple is an ideal partner given the competitions we have in mind because it prides itself in producing superior lubrication products for the performance aftermarket.”

“We are excited about our strategic partnership with Horsepower Wars and look forward to supporting the competitors with our premium synthetic oils and lubricants,” said JP Hyden, Event and Partnership Manager at Royal Purple Synthetic Oil. “Horsepower Wars was created with auto enthusiasts in mind who are constantly seeking the competitive advantage that Royal Purple products deliver.”

Royal PurpleSynthetic Oil will be an exclusive partner for Horsepower Wars. View their product offerings at To follow Horsepower Wars visit

ABOUT POWER AUTOMEDIA Power Automedia’s mission is to create the most beautiful automotive content, and make an enduring mark on the automotive world. Power Automedia champions the automotive digital media revolution by publishing automotive magazines, immersive videos, and captivating live broadcasts. At Power Automedia--we believe in the magic of the automobile. For more on Power Automedia visit

ABOUT ROYAL PURPLE® Royal Purple provides a complete line of premium synthetic lubricants and performance chemicals for automotive, commercial trucking, and industrial applications. For additional information about Royal Purple, visit or call toll-free 888-382-6300. Like us on Facebook and follow us on Twitter/Instagram.

Recommended Products

2015 Fast Lube Operator Survey

2012 Fast Lube Operator Survey

2010 Fast Lube Operator Survey

Related Articles

Royal Purple Synthetic Oil to Headline Mazda Road to Indy Rounds at Indianapolis

Royal Purple Synthetic Oil “Pumps Up the Purple”

Royal Purple Synthetic Oil Headlines Mazda Road to Indy Rounds at Indianapolis

You must login or register in order to post a comment.