Shell Launches Artificial Intelligence Chatbot for B2B Lubricants Customers and Distributors

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Shell Lubricants has introduced Shell LubeChat, the first artificial intelligence (AI)-powered chatbot tool for B2B lubricants customers. Shell LubeChat is an online chat robot that is designed to give users around the world easy, real-time access to product support, technical services and lubricants data. Currently available in the United States, China and India, this service will also launch in the United Kingdom in the coming weeks and other markets later in the year.

“Customers and distributors are at the heart of our business here at Shell. We are continually investing in new solutions and services that make their lives easier and more convenient, and we expect digital platforms to play a key role moving forward,” said Roger Moulding, Vice-President of Shell Lubricants Marketing.

Shell LubeChat can be used across a wide range of businesses and sectors, including general manufacturing, construction, agriculture, power and fleet. Designed to help optimize efficiency for our customers and distributors, Shell LubeChat, alongside the entire suite of Shell Lubricants Services, can help solve day-to-day challenges like obtaining access to information quickly.The platform is equipped to help users in a variety of ways, including finding the right product for their equipment, accessing Technical and Safety data sheets on Shell Lubricants products, learning through case studies how others have helped improve their operations with Shell Lubricants products, getting the recommended Shell alternative to other products in the market, and finding authorised distributors closest to them.

Shell LubeChat is the latest example of a service that Shell Lubricants provides that goes beyond simply selling or supplying a product. Providing our customers and distributors with as much information as possible, no matter the time of day or day of the week, is important. Shell LubeChat brings customers Shell expertise instantly, helping them to make faster, better-informed decisions that can help bring down their Total Cost of Ownership (TCO).

Find out more about Shell LubeChat at

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