Walmart to Become Presenting Sponsor of the Quaker State 400 at Kentucky Speedway
Kentucky Speedway and the makers of Quaker State motor oil (“Quaker State”) are happy to announce that Walmart will become the presenting sponsor of the 2018 Quaker State 400 at Kentucky Speedway. The newly announced relationship will promote savings to consumers both regionally and nationwide around this summer’s annual Monster Energy NASCAR Cup Series (MENCS) race on July 14th, 2018.
Walmart’s involvement in the race further solidifies a successful foundation around the Bluegrass state’s premier motorsports event. Last year, Quaker State announced a significant extension to remain the title sponsor of the mid-summer NASCAR race through 2022. Quaker State has been the only sponsor of Kentucky’s only Cup race since the inaugural event in 2011, making it one of the longest running race entitlements at the MENCS level.
“Over the past six years of our relationship with Kentucky Speedway, the Quaker State 400 has continued to deliver incredible experiences to our customers and race fans as well as driving tremendous visibility for the brand,” said Patty Lanning, Vice President Marketing, North America, Shell Lubricants. “We are very proud to announce a marketing relationship through the Quaker State 400 with Walmart to promote our full line of Quaker State products in-store, at the Walmart Auto Care Centers and on Walmart.com!”
Quaker State and Walmart have a successful business relationship nationwide that dates back almost 10 years, and Quaker State is the exclusive motor oil for Walmart’s Auto Care Center Pit Crew Oil Change Service. The Quaker State 400 presented by Walmart will mean great promotions for Walmart shoppers regionally and nationally, at not only Walmart locations, but also in the Walmart Auto Care Centers and on Walmart.com.
“Walmart is a world-class brand and we are thrilled to add them to our sponsor family,” said Kentucky Speedway General Manager Mark Simendinger. “Adding Walmart on the heels of one of our biggest races ever in 2017 insures great things are in store for fans at this year’s Quaker State 400.”
The 2018 season at Kentucky Speedway begins in July with the return of a NASCAR tripleheader weekend anchored by the Monster Energy NASCAR Cup Series Quaker State 400 on Saturday, July 14. The Camping World Truck Series Buckle Up in Your Truck 225 starts the weekend on Thursday, July 12, and the Xfinity Series Alsco 300 is Friday, July 13.
Tickets, Fan Zone passes and campsites are on sale at http://www.kentuckyspeedway.com, by calling (859) 578-2300 or visiting our speedway ticket offices at 1 Speedway Dr., Sparta, KY., 41086, just off Interstate 71 Exit 57 and Ky. Hwy. 35 N.
About Quaker State® Quaker State® motor oil has a 100-year history as a leader in consumer automotive products and vehicle care. Quaker State is among the industry’s most innovative motor oil brands and offers a full line of products to meet vehicle engine needs. Quaker State is one of the first brands to develop high mileage engine motor oil. For more information about the full line of Quaker State products, visit www.quakerstate.com.
About Shell Oil Company Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with operations in more than 70 countries. In the U.S., Shell operates in 50 states and employs more than 20,000 people working to help tackle the challenges of the new energy future. The Shell downstream organization manages a portfolio of top-quality brands, including the No. 1 selling premium gasoline, Shell V-Power ® NiTRO+ Premium Gasoline, No. 1 selling gasoline, Shell Nitrogen Enriched Gasolines, and Pennzoil®, the No. 1 selling motor oil brand in America. Shell’s motorsports technical alliances around the world provide a testing ground for fuel and lubricant technologies and products in demanding road conditions. The knowledge Shell and Pennzoil gain through these alliances help address tomorrow’s world mobility energy challenge with efficient solutions that power and protect motorists around the globe. Learn more at http://www.shell.com, http://www.shell.us, http://www.pennzoil.com